Rick Shiels Net Worth 2025: YouTube Golf Star Income, Deals & Career

Rick Shiels is widely recognized as one of the most influential figures in online golf content. Originally a golf coach from Bolton, England, he transformed his passion for teaching into a thriving digital career. Through his popular YouTube channel, Rick gained millions of followers by offering honest equipment reviews, easy-to-follow tutorials, and entertaining golf challenges. As of 2025, his content resonates with golf fans across the U.S. and worldwide, many of whom are eager to know how his online success translates into financial growth. The phrase “Rick-Shiels-Net-Worth” has become a popular search term as fans look to understand how his work evolved into a multi-million-dollar brand.
➔ In this article, we are going to explore his earnings, brand deals, and the journey that made him one of the top golf influencers of the decade.

Early Life and Start in Golf

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Rick Shiels was born in Bolton, England, in 1986. His passion for golf began at the age of 11 when he started playing casually at a local course. Recognizing his growing interest and talent, he pursued formal education in the sport by enrolling at Myerscough College, a well-regarded institution for golf studies in the UK. There, he completed a diploma in golf and related training. By 19, Rick had successfully completed his PGA training, officially becoming a certified golf professional. These early years shaped his coaching approach—combining technical skill, clear communication, and a deep love for the game that would later define his teaching and content creation style.

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Launching the Rick Shiels Golf YouTube Channel

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Rick Shiels launched his YouTube channel in 2011 while working as a golf coach at Trafford Golf Centre in Manchester. At first, the channel was simply a way to promote his golf lessons and attract new clients. But what set Rick apart was his clear communication, beginner-friendly teaching style, and honest approach to reviewing equipment. As his videos began gaining views, he realized the growing demand for high-quality, trustworthy golf content online. Over time, the channel expanded beyond lessons to include detailed club reviews, golf challenges, pro collaborations, and course vlogs. Today, Rick Shiels Golf is one of the most-watched golf channels on YouTube, with millions of subscribers from around the world.

Rick Shiels Net Worth in 2025: What’s the Real Estimate?

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As of 2025, Rick Shiels’ net worth is estimated to be approximately $4 million, according to industry trackers like SocialBlade and Influencer Marketing Hub. This estimate reflects his diverse income streams, which include revenue from YouTube ads, sponsored brand deals, merchandise sales, affiliate marketing, and his podcast. While exact financial disclosures are not publicly available, these figures are based on viewership data, sponsorship rates for creators with similar audiences, and Rick’s long-standing presence in the golf and digital content industry.

YouTube Ad Revenue: A Major Earning Source

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Rick Shiels’ YouTube channel, “Rick Shiels Golf,” has grown into one of the largest golf-focused channels on the platform, with over 2.9 million subscribers and more than 1.2 billion total views as of 2025. His consistent content output—ranging from tutorials to equipment reviews—generates millions of views each month.

YouTube ad revenue, also known as AdSense income, plays a key role in his earnings. Based on industry data and analytics platforms like SocialBlade and TubeBuddy, channels of this size typically earn between $2 to $7 per 1,000 monetized views (known as RPM). With an estimated 10–15 million monthly views, Rick's channel could be earning anywhere from $20,000 to $60,000 per month in ad revenue alone, depending on video length, engagement rate, and viewer demographics.

It’s important to note that actual earnings can vary due to factors like ad type, viewer location (U.S. vs. international), and watch time, but Rick’s high engagement and niche content give him an advantage in attracting premium advertisers.

Sponsorships and Brand Collaborations

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In 2025, Rick Shiels continues to attract major sponsorships from some of the most respected brands in sports and golf. Notably, he has partnered with Nike, Garmin, Mastercard, ECCO, and Lyle & Scott, all of which align with his reputation for quality and credibility. He has also collaborated with Shot Scope, a leader in golf performance tracking, and Skillest, a popular platform for remote golf coaching. These partnerships not only contribute a significant portion of his income but also reflect his influence and trustworthiness in the golf community. By working with brands that match his audience’s interests, Rick maintains his authenticity while expanding his reach across both amateur and professional golf circles.

Merchandise and Product Sales

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In addition to content creation, Rick Shiels earns from selling branded merchandise, which includes golf polos, hats, hoodies, and accessories. These items are sold through his official online store and are often promoted in his videos and on social media. While Rick hasn’t publicly shared exact figures, industry estimates from platforms like Influencer Marketing Hub suggest that creators with a similar following and strong brand loyalty can earn between $80,000 and $150,000 annually from merchandise sales. His dedicated fanbase and consistent promotion likely contribute to strong and steady product revenue.

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Golf Coaching and Online Lessons

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While Rick Shiels now focuses heavily on YouTube and digital content, he hasn’t completely stepped away from coaching. His roots as a certified PGA coach remain a key part of his identity. Although he no longer offers regular in-person lessons, he occasionally shares exclusive instructional series through his online platforms and collaborates with golf training apps like Skillest. These lessons are designed to be beginner-friendly and easy to follow, often integrating his YouTube content. His strong background in coaching adds credibility to everything he shares—making him one of the most trusted voices in golf education online.

Podcast Success: “The Rick Shiels Golf Show”

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Rick Shiels hosts The Rick Shiels Golf Show, a weekly podcast where he discusses everything from golf news and equipment to personal experiences and interviews with fellow golf enthusiasts. The podcast has built a loyal audience across platforms like Spotify, Apple Podcasts, and YouTube, where episodes often receive tens of thousands of listens and views. Its approachable style, mixed with expert insights and humor, makes it one of the most engaging golf podcasts in 2025. The show is also monetized through brand sponsorships and promotional segments, contributing meaningfully to Rick's income. Outlets like Golf Monthly and Today's Golfer have praised the podcast for its mix of entertainment, educational value, and authenticity.

Comparing Rick Shiels to Other Golf Influencers

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Rick Shiels is widely recognized as the most influential golf content creator on YouTube. But how does his net worth compare with other major names in the golf YouTube scene? Here's a realistic look at the estimated financial standing of some of the platform’s top golf personalities in 2025:

Estimated Net Worth of Golf YouTubers (2025)

Source:

Estimates based on publicly available YouTube analytics, SocialBlade data, industry averages, sponsorship disclosures, and brand partnership reports (2024–2025).

Also check: If you're curious about how other golf YouTubers compare, check out our detailed breakdown of Grant Horvat’s net worth, career, and income sources to see how his earnings stack up.

Most Watched Rick Shiels Videos

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Rick Shiels has created some of the most engaging and widely viewed golf content on YouTube. His top videos are not only entertaining but also demonstrate his ability to simplify golf concepts, test gear honestly, and have fun with the game. Here are a few of his most popular and talked-about videos as of 2025:

• “I Cheat at Golf with ILLEGAL Clubs & Ball!”
  In this humorous video, Rick tests non-conforming golf equipment to see how much of an advantage it provides. With over 7 million views, it's a fan favorite for its entertaining twist on golf rules.
  
  
• “Fake Vs Real Golf Club – Incredible Results!”
  This video compares a counterfeit club to a genuine brand-name version, revealing the dangers of fake gear. It has attracted more than 6 million views, thanks to its educational and investigative angle.
  
  
• “Rick Shiels Vs Jon Rahm (10 Shot Challenge)”
  In this exciting match, Rick takes on PGA Tour star Jon Rahm in a fun but competitive format. With 8+ million views, it’s one of the most-watched golf influencer collabs on YouTube.
  
  

These videos highlight the key reasons behind Rick's success: authenticity, creativity, and deep golf knowledge—all while staying entertaining and accessible to both beginners and seasoned players.

The Power of Honest Golf Reviews

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Rick Shiels is widely respected for his honest and transparent golf equipment reviews. Rather than pushing sponsored content, he focuses on helping viewers make informed choices. His product reviews often highlight both strengths and weaknesses, giving fans a realistic look at clubs, balls, and gear. This commitment to integrity has played a key role in building trust with his audience, setting him apart from many content creators in the golf space.

YouTube Channel Growth: Stats That Matter

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Rick Shiels has built one of the most successful golf channels on YouTube by consistently delivering high-quality content that educates and entertains. His audience continues to grow year after year, and the numbers in 2025 reflect his long-term impact in the digital golf space.

Rick Shiels YouTube Stats (2025)

Source: Publicly available data from YouTube Analytics and estimates via SocialBlade (2025)

To maintain his channel’s visual quality and viewer retention, Rick uses professional-grade equipment. His typical filming setup includes the Sony A7III camera for crystal-clear visuals, a DJI Mini drone for smooth aerial shots of golf courses, and a Rode Wireless GO II microphone system to ensure clean, clear audio. This commitment to production quality plays a major role in his consistent growth and viewer loyalty.

Family Life and Social Media Presence

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Rick Shiels is married to Claire Shiels, and together they have three children. Although Rick’s content is primarily centered around golf tutorials, club reviews, and match play, he occasionally shares glimpses of his family life—especially on Instagram. These personal moments, such as holidays, milestone celebrations, and behind-the-scenes snapshots, help humanize his brand and strengthen the connection with his audience. Unlike many influencers who separate personal and public lives entirely, Rick strikes a healthy balance that resonates well with fans who appreciate his authenticity.

His active presence across multiple social platforms has allowed him to grow a loyal following that extends beyond YouTube. In addition to posting golf content, Rick also uses these platforms to engage with fans through Q&A sessions, polls, and live updates.

Rick Shiels Social Media Followers (2025)

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Source: Verified follower counts via social platform insights, Q2 2025.

Charity Work and YouTube Golf Day

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Rick Shiels has consistently used his platform to support charitable causes. In May 2019, he co-organized the first-ever YouTube Golf Day, bringing together popular golf creators and fans for a live event. The initiative successfully raised over £15,000 for Prostate Cancer UK, with widespread coverage from outlets like Golf Monthly. While the event has not become an annual fixture, it demonstrated Rick’s dedication to using his influence for good. Since then, he has continued to support various charities through live-stream fundraisers, giveaways, and branded merchandise campaigns, often highlighting issues close to his community and the golf world.

LIV Golf Partnership and New Ventures

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In 2025, Rick Shiels collaborated with LIV Golf on select content initiatives aimed at reaching a broader digital audience. While not an exclusive partnership, the collaboration included behind-the-scenes features, event highlights, and guest appearances on his YouTube channel and podcast. This move has expanded his visibility in professional golf circles and allowed him to bring high-level golf experiences to his growing fanbase in a more dynamic and engaging format.

How Rick Shiels Influences the Golf World

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Rick Shiels has played a major role in modernizing golf content and making the sport more accessible to a wider audience. His YouTube channel reaches millions of viewers worldwide, many of whom are beginners or casual players. Through his simple, friendly teaching style, he breaks down complex techniques into easy-to-follow steps, helping newcomers feel less intimidated by the game.

Beyond instruction, Rick’s content proves that golf can be entertaining—not just competitive. He blends humor, honesty, and creativity in videos like challenges, club tests, and match play, which appeals to both seasoned golfers and first-timers.

Rick’s global travel series has also boosted the game's visibility. He has filmed vlogs at world-renowned courses such as St. Andrews in Scotland, Pebble Beach in California, and Jumeirah Golf Estates in Dubai. These videos don’t just showcase beautiful golf destinations—they also inspire viewers to explore the sport beyond their local clubs, highlighting golf as a worldwide experience.

Many rising golf content creators openly credit Rick as their inspiration, and his influence is now seen in how golf is taught, shared, and enjoyed on digital platforms.

Why People Trust Rick Shiels

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Rick Shiels has built a reputation rooted in transparency and consistency. Unlike many online creators, he doesn’t rely on clickbait or exaggerated claims. Instead, he focuses on providing honest, practical content that helps his audience make informed decisions—whether it’s about choosing golf equipment or improving their game. He has openly turned down exclusive sponsorships in the past to maintain independence in his reviews, which only strengthened his credibility. When he makes a mistake, he addresses it directly—further building viewer trust. This authentic and down-to-earth approach is why millions follow his content, support his brand, and view him as one of the most reliable voices in golf media today.

Yearly Income Breakdown & Growth

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Rick Shiels' income has grown steadily over the past five years, thanks to consistent content production, high-profile brand deals, and a loyal fan base. The figures below are based on public YouTube analytics, industry-standard CPM estimates, influencer marketing benchmarks, and Rick’s known brand partnerships. While exact numbers are not disclosed by Rick himself, these ranges represent realistic, research-backed projections.

Rick Shiels Estimated Yearly Earnings (2021–2025)

Source: SocialBlade (YouTube analytics), Influencer Marketing Hub (sponsorship & merch estimates), and public industry benchmarks (2021–2025)

Read More: If you're also interested in verifying business ownership records in the U.S., check out our helpful guide on how to do a Texas business owner search for a step-by-step process.

Conclusion

Rick Shiels has grown from a local golf coach into one of the most influential digital voices in the sport. His success is not just measured by subscriber counts or video views, but by the trust he has earned from a global community of golf fans. As of 2025, his estimated net worth of around $4 million reflects the steady growth of a brand built on honesty, expertise, and consistency. Through YouTube, podcasting, coaching, and brand partnerships, Rick has proven that combining passion with transparency can lead to long-term success in the digital world. Whether you're a golf enthusiast or aspiring content creator, his journey offers a clear example of how to turn a personal interest into a thriving online career. That’s the real story behind Rick-Shiels-Net-Worth.

FAQs

How much is Rick Shiels worth in 2025?

Rick Shiels' net worth is estimated to be around $4 million in 2025. This figure is based on his multiple income sources, including YouTube ad revenue, long-term brand sponsorships, podcast monetization, and sales from his merchandise line.

What made Rick Shiels famous?

Rick gained fame through his YouTube channel, where he shares easy-to-follow golf tutorials, equipment reviews, and entertaining match videos. His transparent and relatable approach earned him millions of fans and positioned him as one of the most influential figures in online golf content.

Does Rick Shiels still teach golf?

Yes, although content creation is now his primary focus, Rick Shiels occasionally provides online lessons, digital coaching series, and select private sessions, especially for long-time followers and fans.

What brands has Rick Shiels worked with?

Rick has partnered with several reputable global brands, including Nike, Garmin, ECCO, Mastercard, and Lyle & Scott. These sponsorships are typically featured in his YouTube videos, social media campaigns, and product reviews.

How much does Rick Shiels earn from YouTube?

Rick Shiels’ monthly YouTube earnings are estimated between $3,000 and $50,000, depending on video views, seasonal traffic, and ad engagement. Tools like SocialBlade support these figures for channels with millions of subscribers and consistent uploads.