Your Complete Guide to the National Blueberry Festival Michigan 2025

The National Blueberry Festival 2025 is one of Michigan’s most beloved summer traditions, drawing families, travelers, and blueberry lovers from all over the U.S. to the lakeside town of South Haven, Michigan. Held every August, this four-day celebration blends small-town charm with big festival energy, making it a highlight of the Midwest’s summer calendar.

Visitors can enjoy live concerts, a vibrant parade, blueberry-picking tours, pie-eating contests, craft vendors, and family-friendly activities—all centered around the region’s famous blueberries. Beyond food and fun, the festival also showcases South Haven’s welcoming community spirit, with events designed for all ages.

Whether you’re planning a weekend getaway or a family road trip, the 2025 festival promises unforgettable memories by Lake Michigan’s scenic shoreline.

In this article, we’ll cover the festival dates, schedule highlights, history, insider travel tips, and what makes the 2025 edition extra special.

What Is the National Blueberry Festival Michigan 2025?

The National Blueberry Festival Michigan 2025 will celebrate its 62nd anniversary in the charming lakeside town of South Haven, Michigan—a place long recognized as the “Blueberry Capital of the World.” First held in 1963, this annual event has grown into one of the oldest and largest fruit festivals in the United States, honoring both the blueberry itself and the farmers, families, and businesses that make blueberry culture thrive in the state.

Each August, tens of thousands of visitors travel to South Haven to take part in this family-friendly celebration. The festival highlights Michigan’s deep agricultural roots, especially since the state remains one of the nation’s top blueberry producers. In fact, Michigan harvests millions of pounds of blueberries every year, and the fruit plays a vital role in its economy and identity.

The 2025 festival promises to be bigger than ever, featuring:

• Parades and live entertainment with local bands and performers.
  
  
• Blueberry fun runs and 5Ks for fitness enthusiasts.
  
  
• Kids’ activities and family games, perfect for all ages.
  
  
• Blueberry treats galore—from pies and pancakes to jams, wine, and ice cream.
  
  
• Craft fairs and local vendor markets showcasing Michigan-made products.
  
  

More than just a celebration of fruit, the National Blueberry Festival has become a community tradition that draws people together to enjoy summer fun, small-town charm, and local flavors against the backdrop of Lake Michigan’s stunning shoreline.

When and Where the Festival Takes Place

The National Blueberry Festival Michigan 2025 will be held from August 7–10, 2025, in the picturesque town of South Haven, Michigan, located along the shores of Lake Michigan. Famous for its sandy beaches, charming downtown shops, and flourishing blueberry farms, South Haven provides the perfect backdrop for this beloved summer tradition.

The festival’s main events are centered in downtown South Haven, with activities spread across Water Street, Riverfront Park, Dyckman Park, and the South Beach area. Over the course of four exciting days, visitors can enjoy parades, live music, blueberry-inspired foods, contests, craft vendors, and family-friendly entertainment. It’s a celebration that blends small-town charm with big-time fun.

Travel Tip: Accommodations in South Haven fill up fast during festival weekend, so it’s wise to book hotels, rentals, or campsites early. To ease transportation, the city provides free shuttle buses from parking areas—such as South Haven High School—directly to downtown festival locations (per the South Haven Visitors Bureau).

A Brief History of the National Blueberry Festival

The National Blueberry Festival has deep roots in Michigan’s agricultural traditions, dating back to the early 1960s. Local farmers and residents in South Haven, Michigan—a community nestled along the shores of Lake Michigan in Van Buren County—first organized the celebration to honor the region’s thriving blueberry harvest.

Michigan is consistently ranked among the top blueberry-producing states in the U.S., yielding nearly 100 million pounds of blueberries annually according to the USDA. Thanks to its sandy soil and ideal climate, South Haven proudly carries the nickname “Blueberry Capital of the World.”

What began as a small-town gathering featuring parades, blueberry pie-eating contests, and community pancake breakfasts quickly grew in size and recognition. By 1969, the event was officially named the National Blueberry Festival, highlighting its importance not just locally, but on a national stage as a celebration of blueberry farming, community pride, and summer fun.

Today, the festival has become one of the largest and longest-running fruit festivals in the United States, attracting up to 100,000 visitors every August (WWMT News, 2024). Beyond food and parades, the event now includes live music, craft fairs, children’s activities, farm tours, and wellness events, making it a multi-day destination for families, food lovers, and travelers eager to experience Michigan’s blueberry heritage.

Signature Events You Can’t Miss at the National Blueberry Festival 2025

The National Blueberry Festival in South Haven, Michigan (2025) blends beloved traditions with fresh, exciting experiences for all ages. Here are some of the top highlights you won’t want to miss:

• Blueberry Parade – A colorful procession of floats, marching bands, and community groups proudly showcasing South Haven’s spirit. Perfect for families and photo-worthy moments.
  
  
• Blueberry Pie Eating Contest – A hilarious, messy, and crowd-favorite competition where both kids and adults battle it out to see who can finish fastest.
  
  
• Blueberry Pancake Breakfast – Hosted at scenic Riverfront Park, this long-standing tradition serves thousands of fluffy blueberry pancakes each morning, fueling festival-goers for a day of fun.
  
  
• Live Music & Concerts – Free evening performances featuring a mix of local talent and nationally recognized bands. Bring a blanket, grab some festival treats, and enjoy music under the summer sky.
  
  
• Big Blueberry Block Party – A family-centered celebration packed with kids’ activities, carnival-style games, and community entertainment that captures the charm of small-town Michigan festivals.
  
  
• Craft & Vendor Fair – Shop from artisans, food vendors, and local businesses offering handmade crafts, blueberry-themed products, and unique souvenirs to take a piece of South Haven home.
  
  

Each of these events reflects South Haven’s small-town charm while welcoming visitors from across the U.S., making the festival one of Michigan’s most anticipated summer celebrations. Whether you’re here for the blueberry treats, live entertainment, or family fun, the 2025 festival promises memories that will last long after the season ends.

Day-by-Day Festival Highlights – 2025 Blueberry Festival

Get ready for four unforgettable days of family-friendly fun, live entertainment, delicious food, and community traditions! Here’s the official 2025 schedule (check the festival app for last-minute updates):

Thursday, August 7 – Opening Day & Farm Fun

• Farm Day – Celebrate local agriculture with fresh produce, activities, and displays.
  
  
• Pickleball Tournament – Join or cheer for teams in this fast-growing community sport.
  
  
• Pie Social – Homemade blueberry pies and sweet treats to kick off the weekend.
  
  
• Carnival Rides & Beverage Tents – Classic fair fun for kids and adults.
  
  
• Youth Pageant – Showcasing the next generation of community leaders.
  
  
• Evening Concert: The Insiders – A tribute to Tom Petty, perfect for a summer night.
  
  

Friday, August 8 – Family Day & Market Traditions

• Kids’ Day – Games, activities, and rides tailored for children.
  
  
• Book Sale – Find treasures for every reader.
  
  
• Quilt Show – Stunning handcrafted quilts on display.
  
  
• Central Market – Shop local crafts, foods, and artisan goods.
  
  
• Opening Ceremony – Official ribbon cutting and festival welcome.
  
  
• Evening Concert: CEYX – A Michigan-based classic rock favorite.
  
  

Saturday, August 9 – Parade & Headliners

• Blueberry 5K Run/Walk – A morning race through scenic South Haven.
  
  
• Pancake Breakfast – Fresh blueberry pancakes with local syrup.
  
  
• Craft Fair – Handmade goods, art, and keepsakes.
  
  
• Grand Parade – Floats, marching bands, and community pride.
  
  
• Pie-Eating Contest – A messy (and hilarious) blueberry tradition.
  
  
• Fish Boil – A Midwest classic dinner event.
  
  
• Headline Concert: The 1985 – High-energy 80s tribute band with costumes, lights, and all the hits.
  
  

Sunday, August 10 – Closing Day & Community Send-Off

• Fly-In & Pancake Breakfast at South Haven Airport – Watch small planes land while enjoying blueberry pancakes.
  
  
• Sand Sculpture Contest – Incredible creations right on the beach.
  
  
• Central Market – Last chance to shop local favorites.
  
  
• Final Craft Fair Shopping – Take home unique souvenirs.
  
  

 Pro Tip: Download the free Blueberry Festival App (available on iOS & Android) for real-time updates, event maps, and push notifications so you don’t miss a thing!

The Blueberry Parade Experience

The Blueberry Parade is the signature event of the National Blueberry Festival in South Haven, Michigan. Every year, Phoenix Street comes alive with vibrant floats creatively decorated with blueberries and summer themes, accompanied by local marching bands, energetic dance troupes, and community organizations proudly representing the region.

Crowds of all ages gather early to secure the best spots along the parade route, eager to take part in this beloved tradition. Children delight in the candy tosses and lively performances, while adults often enjoy the sense of nostalgia, small-town charm, and community pride that radiates throughout the morning.

Drawing thousands of visitors annually, the parade has become a must-see highlight of the festival weekend — blending entertainment, local culture, and family-friendly fun into one unforgettable experience.

Fun for Kids and Families

The festival is a family-friendly event designed to keep children and parents entertained all weekend long. At the Kids’ Block Party, little ones can enjoy inflatable bounce houses, interactive games, and hands-on craft stations that spark creativity. A lively carnival atmosphere adds even more excitement, with classic rides, midway attractions, and treats for all ages.

For younger kids, special activities such as storytime sessions, face painting, and character meet-and-greets create magical memories. Older children can join in lighthearted competitions, including the always-popular pie-eating contest.

Parents can feel at ease knowing the festival emphasizes a safe, welcoming, and affordable environment. With activities ranging from educational workshops to wholesome entertainment, it’s the perfect outing for families looking to spend quality time together.

The Famous Blueberry Pie Eating Contest

The Blueberry Pie Eating Contest is one of the most anticipated highlights of the festival—delicious, chaotic, and endlessly entertaining. Contestants dive face-first into freshly baked, homemade blueberry pies, racing against the clock with no hands allowed. The rules make it hilariously messy, as blueberry filling and flaky crust often end up everywhere but in the mouth.

To keep the fun inclusive, there are separate competitions for both kids and adults, ensuring everyone gets a chance to join in the laughter. Winners don’t just earn bragging rights—they usually receive blueberry-themed prizes, such as baskets of fresh berries, locally made jams, or even special festival trophies.

More than just a competition, the event embodies the community spirit of the festival, drawing large, cheering crowds who gather to support participants and celebrate the joy of food, family, and friendly rivalry. It’s the perfect blend of tradition, humor, and small-town charm that keeps visitors coming back year after year.

Live Music and Concerts

As the sun sets, Riverfront Park transforms into a hub of live music and summer energy. Every evening, the festival hosts free outdoor concerts, bringing together everything from Michigan’s best local rock bands to nationally recognized tribute acts.

Pack a lawn chair or spread out a blanket on the grass, then sit back and enjoy music under the stars with friends and family. The atmosphere is relaxed yet electric — perfect for soaking in those summer vibes.

Past lineups have featured crowd favorites like The Insiders (a Tom Petty tribute band) and The 1985, one of the Midwest’s most popular 80s cover groups. Both acts are set to return for the 2025 summer season, promising an even bigger turnout.

Whether you’re a fan of classic rock, nostalgic 80s hits, or simply love discovering new talent, the concerts at Riverfront Park offer something for every music lover — and best of all, admission is free.

The Blueberry 5K Run & Walk

The Blueberry 5K Run and Walk is a beloved South Haven festival tradition that blends fitness, fun, and community spirit. Open to participants of all ages and fitness levels, the event invites runners and walkers to enjoy a scenic route through South Haven’s charming streets and waterfront views.

Adding to the festive atmosphere, many participants dress in blueberry-themed shirts, hats, or costumes, creating a sea of blueberry pride along the course. The race concludes with refreshments, awards, and blueberry-inspired treats, making it as rewarding as it is energizing.

Whether you’re a seasoned runner, a casual walker, or simply joining for the festival spirit, the Blueberry 5K is the perfect way to celebrate health, local culture, and community togetherness.

Food Highlights Beyond Blueberries 

While blueberries may take center stage, the National Blueberry Festival in Michigan 2025 offers far more than just pies and pancakes. Food lovers can look forward to an exciting mix of flavors, local specialties, and creative culinary twists. Here’s a taste of what awaits:

• Blueberry Pancake Breakfasts
  A festival tradition where fluffy, golden pancakes are topped with fresh Michigan blueberries and warm syrup. Perfect for starting your day right.
  
  
• Freshly Baked Treats
  Indulge in muffins, cobblers, turnovers, and other blueberry-infused baked goods straight from local bakeries.
  
  
• Creative Dishes & Unique Pairings
  Discover innovative recipes like blueberry salsa, wood-fired blueberry pizza, blueberry-infused BBQ sauces, and even blueberry beer and wine from Michigan breweries and vineyards.
  
  
• Food Trucks & Local Eats
  From smoky barbecue to plant-based vegan options, the festival’s food trucks and pop-up kitchens bring something for every taste bud.
  
  
• Support Local Businesses
  Most vendors are small, family-run businesses and Michigan-based restaurants, making the food scene not just delicious but also a way to experience the state’s culinary pride.
  
  

 Whether you’re craving something sweet, savory, or adventurous, the National Blueberry Festival 2025 serves up more than blueberries—it’s a true celebration of Michigan’s food culture.

The Craft and Vendor Fair

The Craft and Vendor Fair is a vibrant community event where talented artisans and small business owners from across the Midwest gather to showcase their creations. Shoppers can explore an eclectic mix of handmade jewelry, custom clothing, fine art, home décor, and specialty foods—all crafted with care and creativity.

Visitors not only get the chance to browse unique stalls and discover one-of-a-kind treasures, but also to meet the makers behind the products, hear their stories, and learn about their creative process. From locally sourced candles and gourmet jams to handwoven textiles and original artwork, every purchase supports independent entrepreneurs and helps keep the spirit of craftsmanship alive.

What makes this fair especially appealing is the focus on community and sustainability. By shopping here, guests are directly supporting small businesses, encouraging eco-friendly practices, and investing in products that are ethically made and designed to last. Many items are exclusive keepsakes, making them perfect for thoughtful gifts or personal collections.

Whether you’re hunting for a special holiday present, refreshing your home décor, or simply enjoying a day out filled with creativity and culture, the Craft and Vendor Fair offers a memorable shopping experience you won’t find at big-box stores.

Parking and Transportation Tips

Take Advantage of Free Shuttle Service
Free shuttle buses run regularly from South Haven High School and Senior Services parking areas to downtown. This is the easiest way to avoid traffic and skip the hassle of finding a spot close to the festival.

Arrive Early for the Saturday Parade
Parking fills up quickly—especially on parade day. Plan to arrive at least an hour early to secure a convenient spot and avoid last-minute stress.

Bike or Walk if You’re Staying Nearby
If you’re within a short distance, consider walking or biking to downtown. Not only is it eco-friendly, but it also helps you bypass traffic delays and crowded lots.

Accessible Transportation Options
All shuttle buses are wheelchair accessible, ensuring comfortable transportation for visitors with mobility needs.

Pro Tip: Plan Ahead to Save Time
By using shuttles, arriving early, or choosing alternative transportation, you’ll spend less time worrying about parking and more time enjoying the festival.

Where to Stay During the Festival

Finding the right place to stay can make your festival experience in South Haven even more memorable. From cozy inns to scenic campgrounds, here are the top accommodation options:

 Hotels & Inns

Stay close to the action in Downtown South Haven, where you’ll find charming boutique hotels and family-friendly inns. Many offer easy access to restaurants, shops, and the lakefront.

 Bed & Breakfasts

If you prefer a warm, personal touch, South Haven’s bed & breakfasts provide a homelike atmosphere with hearty breakfasts and local hospitality—perfect for couples or solo travelers looking for a relaxing retreat.

 Vacation Rentals

For families or groups, lakefront cottages and vacation homes offer privacy, extra space, and amenities like full kitchens and patios with lake views. They’re ideal if you’re planning a longer stay or traveling with kids.

 Campgrounds & RV Parks

Budget-friendly and outdoorsy, campgrounds around South Haven let you enjoy nature while staying just a short drive from the festival. Some sites also accommodate RVs for those road-tripping to the event.

 Pro Tip: Many visitors also stay in nearby towns like Holland, Saugatuck, or Kalamazoo and make the short drive in for the festival. No matter where you stay, it’s best to book your lodging several months in advance, as accommodations fill up quickly during festival season.

Exploring South Haven Beyond the Festival

While the festival is a highlight, South Haven itself is a destination worth exploring. From sandy beaches to charming downtown streets, here are must-visit attractions:

• Beaches on Lake Michigan – Relax at South Beach, famous for its lively atmosphere and family-friendly amenities, or head to North Beach for a quieter escape with scenic dunes.
  
  
• Blueberry U-Pick Farms – South Haven is known as the “Blueberry Capital of the World.” Visit local farms during the season to pick fresh, sweet berries right from the fields.
  
  
• Kal-Haven Trail State Park – Perfect for outdoor lovers, this 33.5-mile trail connects South Haven to Kalamazoo, offering opportunities for hiking, biking, and birdwatching.
  
  
• Downtown South Haven – Stroll through boutiques, art galleries, and cozy cafés. It’s the perfect spot to shop for local crafts, antiques, and unique souvenirs.
  
  
• South Haven Lighthouse & Pier – One of the town’s most photographed landmarks. Walk the pier and catch breathtaking sunset views over Lake Michigan—a must-do for photographers and couples.
  
  

With the festival and these year-round attractions, South Haven makes for an unforgettable weekend getaway filled with nature, history, and small-town charm.

Economic and Community Impact

The South Haven Blueberry Festival is far more than just entertainment—it’s a major economic driver and a cornerstone of community identity. According to event organizers, the festival draws nearly 100,000 visitors each year and generates an estimated $9 million in local revenue for the South Haven area (WIRX Radio, 2025).

This economic boost benefits restaurants, hotels, shops, and small businesses, making the festival a vital contributor to regional tourism. Beyond dollars and cents, the event cultivates community pride and volunteerism, with hundreds of residents contributing their time to ensure its success.

Equally important, the festival shines a spotlight on Michigan’s thriving blueberry industry. With nearly 300 local blueberry growers in the region, the event not only promotes farm-to-table awareness but also helps sustain family-owned farms and preserves the area’s agricultural heritage.

Festival Budget: What Visitors Typically Spend

Average Cost of Attending the National Blueberry Festival in Michigan (2025)

The National Blueberry Festival in South Haven, Michigan is one of the state’s most beloved summer traditions, drawing thousands of families, couples, and food lovers every year. If you’re planning to attend in 2025, here’s a realistic look at what you might spend over a festival weekend.

Source: U.S. Travel Association & South Haven Visitor Data (2024–2025)

Money-Saving Tips for Families and Travelers

While costs can add up quickly, there are plenty of ways to keep your festival budget under control:

• Stay outside downtown South Haven – Nearby towns often offer more affordable rentals and hotels.
  
  
• Book early – Lodging prices rise significantly closer to the festival dates.
  
  
• Pack snacks and drinks – Especially helpful for families with kids.
  
  
• Take advantage of free shuttles – Avoid parking fees and reduce gas costs.
  
  
• Plan for shared accommodations – Splitting an Airbnb or rental home with friends can dramatically cut costs.
  
  

Why Budgeting Matters for Festival-Goers

The National Blueberry Festival is more than just food—it includes live music, parades, pie-eating contests, and family-friendly activities. Budgeting in advance ensures you can fully enjoy the experience without financial stress.

Most visitors find that $400–$600 per person is a comfortable range for a 2–3 day trip, but couples and families can reduce per-person costs by sharing lodging and transportation.

Conclusion

The National Blueberry Festival Michigan 2025 is far more than a local summer event—it’s a cherished tradition that brings together families, friends, and visitors from across the country. Every August, South Haven transforms into a hub of blueberry-themed celebrations, offering something delightful for every age group. From the lively Blueberry Parade and exciting pie-eating contests to live music concerts, artisan markets, and the famous blueberry pancake breakfast, the festival captures the true spirit of community and summer fun.

Whether you’re planning your very first trip or returning to relive sweet memories, South Haven promises a warm welcome, stunning lakeside views, and unforgettable moments. So, mark your calendars for August 7–10, 2025, and get ready to savor the flavors of Michigan’s most iconic fruit. The National Blueberry Festival 2025 is waiting to greet you with fun, flavor, and family experiences that will stay with you long after the last blueberry has been picked.

FAQs – National Blueberry Festival Michigan 2025

Q: What are the dates for the National Blueberry Festival Michigan 2025?
A: The 2025 National Blueberry Festival will be held August 7–10, 2025 in South Haven, Michigan. This four-day celebration highlights the region’s blueberry harvest with family-friendly events, live music, parades, and delicious blueberry treats (Source: Blueberry Festival Official Site).

Q: Is the festival family-friendly?
A:  Absolutely! The festival is known for its family-friendly atmosphere, featuring kids’ games, carnival rides, craft booths, pie-eating contests, and a blueberry pancake breakfast. It’s a safe, fun, and affordable event perfect for visitors of all ages.

Q: Do I need tickets to attend?
A: Most festival events are completely free. However, a few activities—such as the Blueberry 5K Run/Walk, ticketed concerts, or special tasting events—may require a small entry fee or registration in advance.

Q: Where should I park during the festival?
A: Parking in downtown South Haven can be limited during the festival. Visitors are encouraged to use the free shuttle services from designated lots, such as South Haven High School. Handicap-accessible shuttles are also available to ensure convenient access for all guests.

Q: What makes the National Blueberry Festival Michigan 2025 unique?
A: The 2025 festival celebrates its 62nd anniversary, blending new attractions like live entertainment and craft vendors with beloved traditions such as the parade, pie-eating contest, and famous blueberry pancake breakfast—making it one of Michigan’s most loved summer festivals.