How Much Is Garrett Mitchell Worth? Exploring Cleetus McFarland’s Net Worth
Discover Garrett Mitchell’s net worth in 2025. Learn how Cleetus McFarland earns from YouTube, merch, Freedom Factory events, racing & sponsorships.

Garrett Mitchell, better known as Cleetus McFarland, has become a huge name in the world of YouTube car culture, motorsports, and online entertainment, and people are curious about his financial success. He’s not just a content creator, but also a business owner, event host, and racing personality, which makes fans wonder about his total earnings. That’s why “garrett mitchell net worth” has become a popular search term, and many want to know how he built his income. ➤ In this article, we are going to...
Early Life and Background
Garrett Mitchell grew up in Nebraska, where his love for cars started at a young age. He was fascinated by engines, horsepower, and the thrill of racing. Before becoming the YouTube star known as Cleetus McFarland, he was simply a young man working on cars and attending races with friends. His background story matters because it shows how passion can eventually lead to a career. He studied at the University of Nebraska Omaha, where his interests leaned more toward car culture than traditional career paths. The decision to chase his dream became the first step toward building what people now call “garrett mitchell net worth.”
The YouTube Journey Begins
Garrett’s story changed forever when he took on the persona of Cleetus McFarland while working at 1320Video, a well-known racing media outlet. The name stuck, and fans loved the fun, high-energy content he created. He launched his own YouTube channel in 2009, but it really took off around 2015 when car lovers from all over the U.S. discovered his work. His channel now has millions of subscribers, and ad revenue forms a big part of Garrett Mitchell net worth. YouTube’s partner program pays creators based on ad views, and with his millions of fans, Garrett earns a steady income every month.
Growth of the Cleetus McFarland Brand
Garrett turned Cleetus McFarland into a recognizable brand. From merchandise like T-shirts and hats to hosting massive events, he created multiple ways to earn income beyond YouTube. This brand expansion has played a huge role in building his financial success. When you hear people ask about garrett mitchell net worth, they’re often surprised to learn that it’s not just YouTube ad money—it’s a whole business empire. His brand connects with car culture fans across the country, and that keeps his financial numbers growing year after year.
Merchandise and Online Store Sales
One of Garrett’s strongest income streams is his online store, where fans can buy Cleetus McFarland gear. This includes apparel, car parts, and racing accessories. Merchandise is one of the most reliable sources of revenue for online creators, because fans love to feel connected to the brand. For Garrett, these sales often spike during big events or after popular YouTube uploads. While exact numbers aren’t public, industry experts estimate that successful creators like him can make six to seven figures annually from merchandise alone. That’s a big reason why garrett mitchell net worth is always increasing.
Sponsorship and Brand Collaborations
Another major part of Garrett Mitchell’s income comes from sponsorships and brand deals. Automotive companies in the U.S. love working with him because his audience is loyal and made up of people who are deeply interested in cars, racing, and performance parts. Brands like tool manufacturers, tire companies, car part suppliers, and racing fuel providers often see Garrett’s channel as the perfect place to promote their products. Unlike random ads, these sponsorships feel natural because Garrett actually uses the products in his videos. On average, big YouTubers in the automotive niche can make anywhere from $10,000 to $50,000 per sponsorship campaign depending on the brand and the length of the partnership. For Garrett, these deals are not just extra cash—they help keep his projects running and make his content even more exciting. Sponsorships may not be as visible as ticket sales or merchandise, but they are a steady source of revenue that adds an important layer to garrett mitchell net worth.
Freedom Factory Racetrack Ownership
In 2020, Garrett Mitchell purchased the abandoned Desoto Speedway in Florida and renamed it the Freedom Factory. This racetrack has become a centerpiece of his career, where he hosts events like “Cleetus & Cars.” Owning such a property is expensive but also rewarding. By charging entry fees, selling tickets, and livestreaming events, he created another strong revenue stream. Freedom Factory is also a long-term asset that adds value to Garrett Mitchell net worth. Unlike ad revenue, which can fluctuate, owning a racetrack ensures he has a lasting business in the motorsports industry.
Local news outlet Bradenton Herald confirmed Mitchell’s 2020 purchase of the former DeSoto Speedway, now renamed Freedom Factory (Source: Bradenton Herald, 2020).
Business Investments Beyond Freedom Factory
Garrett Mitchell is not the type to stop at just one big project, and that’s why his business portfolio goes beyond owning the Freedom Factory. In recent years, he has also invested in digital platforms to expand his reach and income streams. One of the biggest examples is FRDM (Freedom Factory Digital Media), his own livestreaming and on-demand platform that gives fans a direct way to watch events like Cleetus & Cars online. Instead of relying only on YouTube or third-party platforms, this move puts more control in Garrett’s hands and opens up another strong revenue source. Viewers can pay for event streams, subscribe for premium content, and support him directly. On top of that, he’s also explored other business ideas tied to car culture, merchandise collaborations, and motorsports partnerships. These moves show that garrett mitchell net worth doesn’t just depend on ad revenue or merchandise sales—he is actively building a diverse business empire that will keep generating income long into the future.
Cleetus & Cars Events
Cleetus & Cars has grown into one of the biggest automotive events for fans of burnouts, drag racing, and car culture. Thousands of fans attend these U.S. events every year, and the livestreams add even more revenue. Ticket sales, sponsorships, and food vendor partnerships make these events profitable. These events show how Garrett uses both in-person and online opportunities to boost income. If you want to understand garrett mitchell net worth, you have to look at how big Cleetus & Cars has become and how much it contributes to his finances.
Economic Impact of His Events
Cleetus & Cars isn’t just a popular event for fans, it’s also an economic driver for the local community. Every time Garrett Mitchell hosts an event at the Freedom Factory, thousands of visitors travel to Florida, and many of them stay in hotels, eat at local restaurants, and shop in nearby stores. According to U.S. tourism impact studies, large motorsports gatherings can generate millions of dollars in local spending each year, even beyond ticket sales. For businesses in Bradenton, Florida, where the track is located, this means more revenue and more jobs during event weekends. Beyond the immediate boost, the exposure these events bring helps the region become known as a destination for racing and car culture. This ripple effect shows how Garrett’s work contributes to the economy, not just his own finances. When looking at garrett mitchell net worth, the broader community benefits also tell us that his events are more than entertainment—they are real business engines.
YouTube Revenue and Sponsorships
YouTube remains Garrett’s main source of fame and income. Channels his size can earn anywhere between $3 to $8 per 1,000 views depending on ads and audience location. With millions of views each month, that adds up to hundreds of thousands of dollars annually. On top of that, sponsorship deals with automotive brands and tool companies further increase his revenue. Brands pay to reach his large audience, and these partnerships form a steady part of Garrett Mitchell net worth.
Detailed Breakdown of YouTube Revenue
YouTube is one of the biggest income drivers for Garrett, and breaking it down helps us understand the scale of his earnings. Creators like him are paid through CPM (Cost Per Mille), which is the amount advertisers pay per 1,000 video views. In the U.S., automotive content usually has a higher CPM than average, often ranging from $4 to $10 per 1,000 views, because advertisers in this space—like tool companies, auto parts brands, and racing sponsors—are willing to pay more for a targeted audience. Garrett’s channel regularly brings in millions of views each month. According to Social Blade, his channel averaged over 20M monthly views in 2024. With U.S. CPM rates for automotive content ranging from $4–$10 per 1,000 views (Statista, 2024), this translates to roughly $120,000 per month in ad revenue alone, or more than $1.4 million annually just from ads. When you add in premium ad placements, channel memberships, and super chats during livestreams, the total becomes even higher. This steady stream of income explains why garrett mitchell net worth continues to rise year after year.
According to Statista, U.S. YouTube CPM rates in 2024 averaged $2–$10 depending on niche, with automotive among the higher-paying categories (Source: Statista, 2024).
Racing Career and Motorsports Involvement
Garrett Mitchell isn’t just a YouTuber—he’s also a racer. He has competed in professional motorsports like the Stadium Super Trucks and ARCA Menards Series. While racing itself isn’t always profitable, it adds to his brand’s reputation. Sponsorships, race winnings, and the media coverage he receives from competing help boost his financial profile. Being active in racing makes his brand authentic, which indirectly strengthens garrett mitchell net worth.
Car Collection and Personal Assets
Garrett owns a large collection of cars, from classic muscle cars to high-powered dragsters. His fleet often appears in YouTube videos, drawing in millions of views. While cars are expenses, they also act as assets and content creation tools. Fans tune in just to see what new build or upgrade Garrett is working on. His personal assets—including cars, property, and equipment—add to garrett mitchell net worth. Unlike many creators, Garrett invests back into his passion, and that keeps his brand growing.
How Garrett’s Cars Add Value to His Net Worth
Garrett Mitchell’s car collection isn’t just about passion—it’s also a smart financial move. Each car he owns plays a role in creating viral YouTube videos, which directly brings in ad revenue and sponsorship opportunities. For example, cars like “Leroy the Savage Corvette” or “Mullet” have become fan favorites, turning them into more than just vehicles. They’re part of his brand identity, and every time they appear in a video, they generate views that add to garrett mitchell net worth.
Another key factor is that some of his custom builds actually appreciate in value over time. Unlike a regular car that loses value, famous builds gain collector interest, especially when they have a story tied to them. Garrett’s cars are also used at his Freedom Factory events, where fans buy tickets just to see them in action. This creates multiple income layers: entertainment, merchandise sales tied to car branding, and even long-term asset growth. In short, his fleet of vehicles doubles as both content and investment, making it a critical piece of his growing financial success.
Subscriber Growth of Cleetus McFarland (2018–2025)
Garrett Mitchell’s net worth has grown in line with the rise of his YouTube subscribers. The more his audience expanded, the more ad revenue, sponsorship opportunities, and merchandise sales he gained. This growth directly connects to the steady climb in garrett mitchell net worth.
YouTube Subscriber Growth of Cleetus McFarland (2018–2025)
Year |
Subscribers (Millions) |
2018 |
1.2M |
2019 |
1.8M |
2020 |
2.5M |
2021 |
3.2M |
2022 |
3.8M |
2023 |
4.5M |
2025 |
5.0M+ (estimate) |
Source: Social Blade – Cleetus McFarland YouTube Analytics
This chart shows how Garrett’s fan base has nearly quadrupled in less than a decade. With each milestone, his revenue potential increased—boosting advertising income, attracting sponsors, and driving more sales from his merchandise and Freedom Factory events.
Estimated Net Worth Figures
Various online sources estimate Garrett Mitchell’s net worth to be between $4 million and $8 million as of 2025. These figures come from analyzing his YouTube revenue, merchandise sales, business ownership, and assets like Freedom Factory. While nobody knows the exact number except Garrett himself, it’s safe to say that his wealth is in the multimillion-dollar range. The important thing to note is that garrett mitchell net worth is still growing, with new income opportunities ahead.
Comparison to Other Automotive YouTubers
Garrett Mitchell is among the top automotive creators on YouTube, but how does he compare? Creators like Adam LZ and Street Speed 717 also earn millions through cars, merchandise, and real estate. However, Garrett’s ownership of a racetrack makes him unique. That asset sets him apart in terms of long-term wealth building. Comparing these personalities helps us see that garrett mitchell net worth isn’t just about ad revenue—it’s about building a full business ecosystem.
Comparison to Traditional Racers
While Garrett Mitchell is often compared to other automotive YouTubers, it’s also interesting to compare him with professional racers in the U.S. Traditional race car drivers often rely on team contracts, sponsorships, and prize winnings, which can be unpredictable. Many drivers outside of NASCAR or Formula 1 don’t make millions, and their careers can be short-lived due to expenses and competition. Garrett took a different path by combining racing with content creation, event hosting, and business ownership. This unique approach allowed him to build a steady financial base that most traditional racers never achieve. In fact, some pro drivers with years of experience may not earn as much as Garrett does through his brand and Freedom Factory events. This is why garrett mitchell net worth stands out in the motorsports world—it shows how blending media with racing can lead to greater financial security and long-term success.
Chart of Estimated Income Sources
Estimated Annual Income Breakdown for Garrett Mitchell (Cleetus McFarland) in 2025
Income Source |
Estimated Range (USD) |
YouTube Ad Revenue |
$500,000 – $1,000,000 |
Merchandise Sales |
$700,000 – $1,200,000 |
Freedom Factory Events |
$1,000,000 – $2,000,000 |
Sponsorships & Partnerships |
$500,000 – $1,000,000 |
Racing & Other Ventures |
$100,000 – $300,000 |
Source: Industry estimates based on U.S. YouTube monetization and event ticket averages, 2024–2025
Risks and Challenges
While Garrett Mitchell is successful, his income isn’t guaranteed. YouTube ad revenue can drop due to algorithm changes, sponsorships can end, and racetrack ownership comes with high expenses. He also faces competition from other automotive creators. Despite these risks, Garrett manages his brand well, keeping his audience engaged and finding new ways to earn. This resilience is one reason why garrett mitchell net worth continues to climb.
Future Outlook
Looking ahead, Garrett has strong opportunities to increase his net worth. Expanding Cleetus & Cars, livestreaming more events, and forming new sponsorships are all ways he can grow income. He may even expand into television, podcasts, or other media. With a loyal fan base and a unique brand, his financial future looks promising. That’s why experts believe garrett mitchell net worth will only keep rising in the next five years.
Table of Net Worth Estimates Over Time
Estimated Growth of Garrett Mitchell Net Worth (2020–2025)
Year |
Estimated Net Worth (USD) |
2020 |
$2,000,000 |
2021 |
$3,000,000 |
2022 |
$4,000,000 |
2023 |
$5,500,000 |
2024 |
$6,500,000 |
2025 |
$7,000,000 – $8,000,000 |
Source: Public estimates from online finance trackers, 2020–2025
Charity & Community Work
Garrett Mitchell is not only focused on building his business but also on giving back to the community. Over the years, he has hosted charity burnouts, fundraising drives, and special Freedom Factory events where proceeds went to local organizations and causes. These efforts show that his success isn’t just about making money but also about making a difference. Many fans respect him for using his platform to support families and communities in need. While this doesn’t directly increase garrett mitchell net worth, it strengthens his reputation and builds long-term goodwill with his audience.
Lifestyle and Personal Side
Despite his wealth and fame, Garrett Mitchell lives a lifestyle that many fans see as fun, grounded, and relatable. He owns a property in Florida near the Freedom Factory, where he spends much of his time working on cars and hosting events. His travels usually revolve around racing and motorsports, which shows how deeply cars are connected to his daily life. On social media, fans see him enjoying time with his family, friends, and crew, often sharing behind-the-scenes looks at his day-to-day routine. This approachable lifestyle has helped him grow a loyal following, and it’s another reason why garrett mitchell net worth continues to grow—people support creators they trust and connect with.
Future Expansion Ideas
Looking forward, Garrett Mitchell has plenty of room to grow his empire. With a successful YouTube channel, merchandise store, and racetrack already established, he could expand into new businesses like a car parts line, a racing academy, or even a dedicated motorsports streaming service. As his fan base grows, opportunities in sponsorships, media partnerships, and digital platforms will only increase. If he continues to innovate, experts believe garrett mitchell net worth could easily surpass its current estimates in the coming years. His mix of passion, business sense, and audience loyalty makes the future look very promising.
Conclusion
Garrett Mitchell, also known as Cleetus McFarland, has turned his passion for cars into a multimillion-dollar business empire. Through YouTube, merchandise, events, and racetrack ownership, he has built a steady and diverse income. While estimates vary, most place garrett mitchell net worth between $6 and $8 million in 2025. His journey shows how following your passion, working hard, and staying creative can lead to both fame and financial success.
FAQs
How much is Garrett Mitchell worth in 2025?
Garrett Mitchell’s net worth is estimated between $6 million and $8 million in 2025, based on his YouTube channel, merchandise sales, and Freedom Factory events.
What is Garrett Mitchell’s main source of income?
His main income comes from YouTube ad revenue, merchandise, sponsorships, and hosting live events at Freedom Factory.
Does Garrett Mitchell make money from racing?
Yes, though racing is not his biggest income stream. It brings sponsorship deals and brand value, which still contribute to Garrett Mitchell net worth.
How does Garrett Mitchell compare to other car YouTubers?
He’s one of the top earners in the automotive YouTube scene. Owning a racetrack makes him stand out compared to other creators.
Is Garrett Mitchell’s net worth likely to grow?
Yes, his fan base keeps expanding, and his events get bigger every year. Most experts believe his net worth will keep rising.