Frank Perdue Net Worth, Biography & Legacy | Perdue Farms Story
Discover Frank Perdue net worth, biography, career highlights, and how he built Perdue Farms into one of America’s top chicken companies. Learn lessons from his success story.

Frank Perdue was a simple man who became very famous in America. He was born in Maryland and grew up on a small farm where his family sold eggs. Frank worked hard and slowly made the farm very big. He changed the small farm into a large chicken company called Perdue Farms. People across the country knew his name because he also came on TV to talk about his chicken. At that time, no other company owner did that. He wanted people to trust the food they were buying. Frank Perdue worked smart and made sure his chicken was clean and good quality. In this article, you will read about how much money he made, his life story, and why people still remember him even today.
Biography

Full Name | Franklin Parsons Perdue |
Date of Birth | May 9, 1920 |
Place of Birth | Salisbury, Maryland, U.S. |
Nationality | American |
Profession | Businessman, Poultry Industry Pioneer |
Known For | Growing Perdue Farms, appearing in TV commercials |
Marital Status | Married to Mitzi Perdue |
Net Worth (1997 Estimate) | $825 Million (Historic) |
Died | March 31, 2005 |
Note: Frank Perdue's net worth is a historic figure estimated in 1997. No updated net worth is available after his passing in 2005.
Early Life and Education
Frank Perdue was born on May 9, 1920, in Salisbury, Maryland. Raised on his family's small egg farm, Frank developed a strong work ethic early in life. He helped with farm chores and gained practical farming knowledge from a young age.
He completed his studies at Salisbury High School and later attended Salisbury State College (now Salisbury University). Interestingly, he once dreamed of becoming a professional baseball player but eventually chose to join the family farm business.
Career Highlights
Frank joined Perdue Farms in 1939 at the age of 19. Initially, the business focused on egg production. However, Frank had bigger plans. In the 1940s, under his leadership, the company shifted to chicken meat production, setting the stage for major growth.
Key Achievements
By 1952, Frank became the President of Perdue Farms. Here’s how he revolutionized the business:
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Built large-scale chicken processing plants
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Controlled their own feed mills and grain storage facilities
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Became the face of Perdue Farms through TV commercials
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Added marigold petals to chicken feed to improve the product’s appearance
His famous slogan, "It takes a tough man to make a tender chicken," became a household phrase.
Frank's decision to appear in advertisements created a direct connection with customers and set a new standard for business marketing.
Frank Perdue Net Worth (Historic Estimate)
Frank Perdue’s net worth was estimated at $825 million in 1997, making him one of the wealthiest American businessmen of his era.
Year | Net Worth Estimate |
1997 | $825 Million |
2005 | No updated estimate |
Note: This is a historic figure. Frank Perdue passed away in 2005, and no updated net worth figure is available.
Net Worth Comparison (1990s)
To understand Frank Perdue's financial standing, here’s how he compared to other notable personalities of the 1990s:
Celebrity | Profession | Net Worth |
Frank Perdue | Businessman | $825 Million (1997) |
Oprah Winfrey | Media Mogul | $315 Million (2025) |
Steven Spielberg | Film Director | $9.5 Billion (2025) |
Bill Gates | Microsoft Founder | $160 Billion (2025) |
Michael Jordan | Basketball Player | $3.6 Million (2025) |
Personal Life and Family
Frank Perdue married three times. His last wife, Mitzi Perdue, is a renowned author and philanthropist who has often shared stories about Frank's character and business ethics.
He had children and stepchildren and spent most of his life in Salisbury, Maryland, where he also managed his business operations.
Interesting Facts About Frank Perdue
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He began raising chickens at just 10 years old.
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Initially wanted to become a professional baseball player.
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One of the first CEOs to appear in TV ads promoting his own products.
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Added marigold petals to chicken feed to enhance their color.
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In 1986, he admitted to trying to block a union at Perdue Farms, which he later regretted.
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Funded a treasure hunt for Spanish artifacts, some of which were donated to museums.
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Salisbury University named its business school after him.
Perdue Farms After Frank Perdue
Frank Perdue passed away on March 31, 2005, at the age of 84. His son, Jim Perdue, took over the leadership of Perdue Farms.
Today, Perdue Farms remains family-owned and continues to grow. The company is now recognized for:
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Producing chicken without antibiotics
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Focusing on animal welfare standards
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Supporting small family farms
Frank's vision and leadership continue to influence the company's values and operations.
Lessons Entrepreneurs Can Learn from Frank Perdue
Frank Perdue’s business journey offers several valuable lessons:
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Be the Face of Your Brand
Frank personally appeared in his ads, building customer trust. -
Innovate for Quality
He made small yet effective changes, like adding marigolds to chicken feed, to improve product appeal. -
Keep It Family-Oriented
He ensured the business remained family-owned and passed it to the next generation. -
Learn from Mistakes
Frank was transparent about his wrong decisions and learned from them. -
Think Long-Term
He focused on brand trust and product quality rather than quick profits.
Public Perception and Industry Impact
Frank Perdue transformed how Americans viewed chicken. Before him, chicken was seen as just another meat product. He turned it into a marketable, trusted brand by focusing on:
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Quality packaging and processing
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Effective marketing
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Direct customer engagement
His business strategies not only built Perdue Farms but also modernized the U.S. poultry industry.
Summary
Frank Perdue's story is proof that anyone with determination and hard work can create something big. He started on a small egg farm in Maryland and turned it into one of America’s largest chicken companies. His business ideas were simple but smart. He used his face and voice in ads, making customers feel like they knew him. By the year 1997, his net worth was around $825 million, which showed how much success he had earned. Even after he passed away in 2005, his ideas and business practices live on through Perdue Farms. Today, the company still follows his values like taking care of animals, producing clean food, and helping small farmers. Frank Perdue’s life teaches us that success comes from honest work, caring for people, and thinking long-term.
Frequently Asked Questions
Q1: What was Frank Perdue net worth?
Frank Perdue’s estimated net worth was $825 million in 1997. This is historic data, as he passed away in 2005.
Q2: How did Frank Perdue make his money?
He earned his money by growing Perdue Farms from a small family egg farm into one of the largest chicken companies in the U.S.
Q3: Is Perdue Farms still run by Frank Perdue's family?
Yes, Perdue Farms is still a family-owned business, now led by his son, Jim Perdue.
Q4: What made Frank Perdue different from other business owners?
He was one of the first business owners to appear in TV ads, which helped build trust with customers.
Q5: What lessons can business owners learn from Frank Perdue?
They can learn to build trust with customers, innovate, stay family-focused, admit mistakes, and think long-term.